Week1: Obtaining Trust in the New Media Society – Challenges and opportunities in the workplace

Welcome to week one of the Technology@Work Series!

With the onset of so much information and now the calling out of ‘fake news’, trust is becoming very important in usage and sharing of information in the digital age. More and more personal information is shared across the internet and in different locations through all types of interfaces. Workplaces have a number of opportunities and challenges related to technology use and investment.

Most of us seek to keep our information private but the demands on sharing a growing from dating sites to credit applications. With so much of our lives online we now have virtual identities and even associate with those identities. For example, cyber bullying has real psychological effects.

Check out some of the statistics related to Internet usage and marketing on Pinterest:

https://www.pinterest.com/caldwell5778/technology-work/

Technologies have become so pervasive that our homes and automobiles are now programmable and hackable. Privacy is a huge challenge in this new era of internet living and surveillance is still a contentious issue. Evesdropping, credit card fraud, and identity theft are very real issues.

Another issue is the ‘digital divide’. Those who lack time and money are not privy to upgrading to new or expensive technologies are perceived at a disadvantage. Learning is necessary and an often expensive and delicate process in workplaces. Training in organizations is now using a host of technologies from massive online course offerings at major universities to learning management systems.

Computer literacy is key in today’s workforce. We perceive literacy as being able to use software product to navigate through information.  Rarely do people know how the hardware and coding actually comprise the software and connection the end user is engaged with.

Futurism is hedging its bet on robotics. As we automate more and more, work itself is changing as robots become more accurate and precise to produce, move, repair or provide services that people are doing right now. This is creating a strong case for universal income and renews the promise that technology was actually supposed to relieve the burden of labor from human work. People and work roles will evolve to become more about design and social organization around the technology and may incorporate more and more issues related to environment and society. Get ready corporate social responsibility!

Trust will dictate which technologies and what sources will be used to create the next big sales portal, search engine, and information repository.

Next week we will look at perspectives and theories of technology.

By | 2017-01-11T19:50:41+00:00 January 11th, 2017|Technology @ Work|0 Comments

About the Author:

Christopher Caldwell is an adviser, author and educator in organizational sustainability, leadership and change.