With all the hoopla around cannabis and legalization, a ‘budding’ new industry is about to emerge in Ontario, Canada. Legalization is ‘rolling’ out October 17 and suppliers, vendors and investors have their finger on the launch buttons. Like any industry producing goods and services to the Ontario consumer, standards of quality must be expected. With other sectors of the economy having to fast forward their social responsibility mandates, the cannabis industry is no different. Always demand quality and ethical practices around the production, labour, communications and services from all companies selling on the open market.

Companies looking to cash in on this crop are not excused from providing a reasonable product that delivers the quality promoted within their brand and communications. Since existing cannabis consumers are savvy at identifying what highs and experiences they desire from their product, they will most likely shy from purchasing from a brand unless reputation is solid on product quality. For the new consumer, education is a must.

Consumer Education for the first time cannabis user

For the first time user or buyer, expectations about the experience of using the product are not unlike that of alcohol. Too much and one can feel sick or in the case with THC, the molecule that creates the ‘buzz’, perhaps even experiencing paranoia. It is important to know that there is not one related death attributed to consumption of cannabis unlike alcohol. Although deemed safe for ingestion and smoking, the first time user should be educated as to the health effects and impacts of using, particularly on a regular basis.

Some suggestions for recreational or medical use:

  • Consult with an experienced user to understand how to prepare for and experience the high that comes from ingestion or inhalation
  • Read up on articles and materials to understand the difference in strains and what to expect from the THC levels
  • Understand how the CBDs work in a physiological capacity for your own knowledge and benefit
  • Know how THC affects you before presuming to undertake any activities
  • Consult with a medical professional if you have any health complications or taking other drugs

Some things to know about the new Ontario cannabis legislation are:

  • Minimum age is 19
  • The government is holding on allowance of possession of 1 ounce in public space
  • Four plants can be grown per household (I am assuming they mean females although it does not say)

Training and education for cannabis use must also occur in the workplace. For organizations and workplaces this is important:

  • Ontario currently has strict rules in place to make sure workplaces are safe.
  • Consuming recreational cannabis in the workplace is illegal and will continue to be after legalization on October 17, 2018.

Employers (and supervisors):

  • need to know the rules for medical cannabis
  • will be required to address workplace hazards, under the Occupational Health and Safety Act (OHSA)

Employees and workers:

  • who are unable or unfit to work safely could be a hazard to themselves or to others in the workplace
  • have a duty to perform work safely and to report any hazards to their supervisor or employer under the OHSA

If you are interested in purchasing medical marijuana, it must come from a federally licensed producer online with a written order and secure delivery.
over the phone and delivered by secure mail.

You can click this link to obtain a licence from Health Canada to grow medical cannabis on your own, or designate someone else to grow it on your behalf.

Training and Development in house for companies needing to educate employees and employers is available. Contact me today to inquire about developing in house education for your staff or developing a socially responsible governance policy.

Additional related links:

Ontario legalization announcement



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